Qualità Oro is the very first Lavazza blend, created in 1956 by Luigi Lavazza in
his small roasting lab in Turin. The secret of the recipe was passed from father
to son, keeping the same high quality profile for over 60 years, till today. The
excellence of Qualità Oro is the result of years of Lavazza’s expertise in
blending and roasting.
Qualità Oro is the symbol of Lavazza’s ability to create exceptional coffee
blends, every time.
A unique combination of 6 varieties of Arabica beans from amongst the finest
of Central and South America, expertly crafted and perfectly blended.
The perfect symphony for a superior taste every time, since 1956.
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