Qualità Rossa is one of the most iconic brands of Italy’s traditional coffee, a
recognized symbol and a unique coffee. It is the everyday pleasure of good
coffee that has been present in the Italian families for almost 50 years. An
unmistakable aroma to start the day with the right energy and share pleasant
moments at home.
For this carefully selected blend, Lavazza’s experts combine Brazilian Arabica
beans for body and sweetness with African and South East Asian Robusta
beans for intensity and warm notes of cocoa. The result is a richly flavored
coffee, ideal for those who want to get off to a great and energetic start of the
day.
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